MotoGP?s Guerrilla Marketing on the Streets of Barcelona

Jorge Lorenzo might not be the most charismatic MotoGP racer in the paddock, but he has some very smart people helping him with his marketing. Pitching a MotoGP grid in front of the�Sagrada Familia in Barcelona, the Yamaha Racing team put on a show for the unsuspecting people milling about the famous church. With a bike, rider, team, and yes, even a grid girl, all coming out of nowhere and setting up shop in the ...

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Douglas Beasley Daryl Beattie Roger Beaumont Leandro Beccheroni Hans Becker